SINOTRUK based in Jinan, is a major state-owned manufacturer often called the "cradle of China's heavy-duty truck industry". It is a global commercial vehicle player, exporting to over 110 countries with an annual capacity exceeding 300,000 vehicles.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
SITRAK: Premium high-end heavy-duty trucks integrated with German MAN technology.
HOWO: The most popular and globally recognized mainstream brand for heavy and medium trucks.
Yellow River (Huanghe): A high-end national brand focused on next-generation efficiency.
STEYR / HOHAN: Brands catering to diverse transport and engineering needs.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
Grand Debut | SINOTRUK Shines at the 138th Canton Fair. From October 15 to 19, the first phase of the 138th China Import and Export Fair (Canton Fair), known as “China’s No.1 Fair”, grandly kicked off at the Pazhou Complex in Guangzhou. As a leading enterprise in China’s commercial vehicle industry, SINOTRUK made a comprehensive appearance with complete vehicles, assemblies and core parts, strategically layout in three major exhibition areas: Outdoor Automobile, Indoor Parts, and New Energy Vehicles & Intelligent Travel. With a full-category product matrix and cutting-edge technological achievements, SINOTRUK comprehensively demonstrated its strong product strength, technological innovation capability and global service level to domestic and foreign merchants, becoming a highly concerned key enterprise during the exhibition.
In SINOTRUK’s outdoor automobile exhibition area, a number of flagship models were displayed in concentration. Among them, the HOWO TX 6×4 tractor with fully upgraded interior was unveiled at the Canton Fair for the first time. With its fashionable appearance design and optimized interior configuration, it attracted many domestic and foreign merchants to stop, watch and negotiate as soon as it was exhibited. On the basis of retaining its original reliable performance, the interior of the vehicle has been fully upgraded, greatly improving driving comfort and operational convenience; the front field of vision of the driver has been optimized by 1.5 meters, effectively reducing driving blind spots and improving driving safety; the instrument panel integrates a hand valve design, further optimizing the man-machine control system, and the operating space has been significantly improved, fully meeting the actual needs of long-distance transport drivers.
In addition, the booth also displayed a number of light vehicle products such as Vanguard V and Bosheng pickup trucks, covering different segmented usage scenarios to meet the diversified procurement needs of merchants.
The new energy vehicle exhibition area also featured many highlights. As a key product of SINOTRUK’s new energy sector, the SINOTRUK C3 pure electric light truck made its debut at the Canton Fair for the first time. With its advanced technical configuration and excellent performance, it attracted a lot of curiosity and attention from merchants, becoming a popular exhibit in the new energy exhibition area. The vehicle is equipped with advanced electric drive axle technology, realizing more direct power transmission and less mechanical loss, effectively improving power conversion efficiency; it is equipped with a high-power permanent magnet synchronous motor, which can stably output 140kW power and 420Nm torque, with rapid and strong power response.
It performs outstandingly in terms of cruising range, energy consumption control and vehicle reliability, which can not only meet the needs of urban distribution, short-distance transportation and other scenarios, but also realize green and low-carbon travel, perfectly conforming to the global new energy development trend.
In the indoor auto parts exhibition area, SINOTRUK comprehensively demonstrated its strength in core components. The exhibition scope covers key assemblies such as engines, gearboxes and axles, as well as various original accessories such as filters, lights and SINOTRUK-branded tires. At the same time, it supporting displays special oil products and other maintenance products, forming a full-chain exhibition system of “assemblies + parts + maintenance”.
On-site staff adopted the method of “physical display + professional explanation + question answering” to in-depth analyze the core advantages of SINOTRUK’s original accessories in matching accuracy, service life, safety performance and after-sales service to visiting merchants, compared with the shortcomings of non-original accessories, further enhancing the recognition, approval and trust of domestic and foreign merchants in SINOTRUK’s original accessories, and laying a solid foundation for subsequent parts export and cooperation.
The 138th Canton Fair has built an efficient international exchange and cooperation platform for SINOTRUK. Through the display of multi-category and full-scenario products, it not only fully demonstrated the strong strength of Chinese commercial vehicle brands, but also attracted merchants from many countries and regions around the world to consult and negotiate, gaining widespread attention and high recognition. Participating in this exhibition is not only an important window for SINOTRUK to show its development achievements, but also an important opportunity to deepen international cooperation and expand the global market.
In the future, taking the 138th Canton Fair as a new starting point, SINOTRUK will continue to adhere to the innovation-driven development strategy, focus on product upgrading and technological breakthroughs, constantly improve the full-category product matrix, optimize the global service system, and continuously provide higher quality, more efficient and greener products and services for global customers. It will further enhance SINOTRUK’s influence and competitiveness in the global commercial vehicle market, and help China’s intelligent manufacturing go global.
China's first enterprise to fully introduce foreign heavy-duty vehicle manufacturing technology, with products exported to more than 110 countries and regions.
