SINOTRUK based in Jinan, is a major state-owned manufacturer often called the "cradle of China's heavy-duty truck industry". It is a global commercial vehicle player, exporting to over 110 countries with an annual capacity exceeding 300,000 vehicles.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
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HOWO: The most popular and globally recognized mainstream brand for heavy and medium trucks.
Yellow River (Huanghe): A high-end national brand focused on next-generation efficiency.
STEYR / HOHAN: Brands catering to diverse transport and engineering needs.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
From November 12 to 14, the ANPACT Expo (National Association of Bus and Truck Manufacturers Expo), the most influential commercial vehicle event in Latin America, grandly kicked off in Guadalajara, Jalisco, Mexico. SINOTRUK participated in the expo with a number of core products, creating an immersive exhibition space centered on the concept of “Reliable and Efficient Experience”, and became the focus of the expo with its strong product strength and professional brand image.
To deeply connect the brand’s technical strength with customers’ actual needs, SINOTRUK carefully planned its booth, setting up multiple functional areas including a vehicle display area, an intelligent interconnection system experience area, and an after-sales and parts service area. A number of flagship models were displayed in the exhibition area, including TX mixer trucks, TX dump trucks, MAX tractors, TS7 gas-powered trucks, TX cargo chassis and electric refrigerated light trucks, covering key application scenarios such as logistics transportation, long-distance trunk lines, engineering construction, and heavy-duty mining transportation. Customers could intuitively experience the reliable performance and outstanding economic advantages of the vehicles in efficient transportation.
The interactive experience session became a major highlight of the expo. Among them, the heavy-duty working condition interaction area focused on the power output and chassis strengthening advantages under complex operating environments. The SINOTRUK technical team helped on-site customers deeply understand the high-strength adaptability and operational stability of the vehicles through physical simulation and professional and detailed explanations. The simulated driving experience area adopted an immersive simulation system to accurately restore multi-scenario operating environments, allowing customers to experience vehicle operation in different working conditions immersive and provide intuitive and reliable reference for purchasing decisions. In addition, the after-sales and parts service area focused on displaying the complete parts supply system and a number of customer protection mechanisms, further consolidating SINOTRUK’s brand commitment of “high attendance rate and high cost performance” and enhancing customers’ confidence in cooperation.
Participating in the ANPACT Expo this time is not only a concentrated display of SINOTRUK’s product strength, technical level and service capabilities, but also demonstrates its sincerity and determination to continuously deepen its presence in the Mexican market and expand its business in Latin America. In the future, SINOTRUK will continue to deepen its “localization” development strategy, rely on the core advantages of China’s intelligent manufacturing, launch more products and services suitable for the needs of the Mexican and Latin American markets, and help the regional transportation industry achieve green, efficient and high-quality development.
China's first enterprise to fully introduce foreign heavy-duty vehicle manufacturing technology, with products exported to more than 110 countries and regions.
