SINOTRUK based in Jinan, is a major state-owned manufacturer often called the "cradle of China's heavy-duty truck industry". It is a global commercial vehicle player, exporting to over 110 countries with an annual capacity exceeding 300,000 vehicles.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
SITRAK: Premium high-end heavy-duty trucks integrated with German MAN technology.
HOWO: The most popular and globally recognized mainstream brand for heavy and medium trucks.
Yellow River (Huanghe): A high-end national brand focused on next-generation efficiency.
STEYR / HOHAN: Brands catering to diverse transport and engineering needs.
SINOTRUK offers a complete range of customized solutions for every transportation need – from long-haul or short-haul transportation, urban or intercity logistics, or specialized work scenarios.
Recently, SINOTRUK, a global leader in the commercial vehicle industry and China’s pioneering heavy-duty truck manufacturer, in collaboration with its local Ugandan distributor DOUBLE Q, successfully held the 2025 New Product Launch Event. The grand event showcased a variety of high-quality HOWO-branded product series, attracting the participation of local government officials, core logistics industry clients, and representatives from major media outlets, who gathered to witness the debut of SINOTRUK’s new products and explore in-depth cooperation opportunities.
With a clear positioning, the event mainly targeted logistics and transportation clients, covering a wide range of key industries including industrial and consumer goods transportation, container transport, bulk material transport, express delivery, and agricultural product transportation. This precise orientation fully demonstrated SINOTRUK’s in-depth insight into the Ugandan market and its commitment to meeting the diverse transportation needs of local industries. At the event, SINOTRUK proudly introduced three flagship new products to the audience: the HOWO-MAX tractor truck, the M7 4×2 cargo truck, and the HOWO-NX 10×4 Euro III emission cargo truck. The launch of these new products further enriched SINOTRUK’s product lineup in the Ugandan market, providing local customers with a wider range of high-performance, cost-effective choices to fully meet their personalized and diversified transportation demands.
The event received high attention and strong support from all sectors of Ugandan society. Uganda’s Minister of Works and Transport, Katumba Wamala, and the General Manager of VIP clients in Uganda, B.W. Rwabwogo, attended the event in person and delivered speeches. In their speeches, they highly affirmed SINOTRUK’s high-quality products, professional after-sales services, and long-term positive contributions to Uganda’s logistics and transportation industry, as well as the important role the company has played in promoting local economic development. Both distinguished guests expressed strong confidence in the successful introduction and market performance of the three new HOWO products in Uganda, believing that these products will help upgrade the local logistics industry and bring more development vitality to the sector.
During the event, the three new HOWO products became the focus of attention of all participants. SINOTRUK’s professional team provided detailed explanations on the product performance, technical advantages, energy-saving features, and service guarantees of each new product, and conducted on-site demonstrations to let guests and clients have an intuitive understanding of the product strength. Many logistics clients showed great interest in the new products, and had in-depth exchanges with SINOTRUK’s team on product customization, purchase plans, and long-term cooperation models, laying a solid foundation for future in-depth cooperation.
A representative from DOUBLE Q, SINOTRUK’s local distributor in Uganda, stated that as a long-term and trusted partner of SINOTRUK, DOUBLE Q has always been committed to promoting SINOTRUK’s high-quality products and services in the Ugandan market. “Hosting this 2025 New Product Launch Event with SINOTRUK is an important measure to deepen our cooperation and expand market influence,” he said. “We will give full play to our local resource advantages, strengthen the promotion and after-sales support of the new products, and help SINOTRUK achieve better development in Uganda and bring more value to local customers.”
The successful hosting of the 2025 New Product Launch Event marks another important milestone in SINOTRUK’s efforts to enhance its network layout and market influence in Uganda. It fully reflects SINOTRUK’s unwavering commitment to deeply rooting itself in the Ugandan market, optimizing its product and service system, and growing together with local partners and customers.
Looking forward, SINOTRUK will take this new product launch as an opportunity to further deepen its layout in the Ugandan market, adhere to the customer-centric concept, continuously launch more cutting-edge, high-quality products suitable for the local market, and provide professional, efficient after-sales services. The company will continue to strengthen cooperation with local distributor DOUBLE Q, work together to elevate the customer experience to a new level, and make greater contributions to the development of Uganda’s logistics and transportation industry and local economic prosperity.
China's first enterprise to fully introduce foreign heavy-duty vehicle manufacturing technology, with products exported to more than 110 countries and regions.
